MDM: Get the Market Intelligence You Need to Win and Cut Though the Chaos of Bad Data

Today’s complex pharmaceutical marketplace is fraught with challenges, especially for your field sales teams. Working on the revenue-producing frontlines, they’re forced to juggle more information, more customers, more strategic partners, and stay on top of customer regrouping as smaller HCP practices are gobbled up or become affiliated with larger health care organizations.

A lot of data is being thrown at them. That data can be duplicative, redundant, inaccurate, and confusing. You’re at a loss to track sales efforts to results. Even worse, outdated and inaccurate data may be preventing you from providing your HCP’s and other customers with an outstanding customer experience.

You need to change things up. The good news is you can!

Empower Your Sales Team

The key is to empower your sales teams so they can perform more strategically in the field. Give them the customer intelligence they need from reliable data they can trust. Enable them to track opportunities, marry their efforts with results, and stay agile and ahead of market demands and customer needs. Master Data Management (MDM) can do just that.

MDM is a critical infrastructure engine that drives quality reporting by linking disparate data sources to deliver a full view of customer sales and promotional activities. MDM addresses the discrepancies created by unsynchronized data. An MDM platform consolidates and cleanses data from all systems into a data dashboard or single data source enterprise wide.

The continuous explosion of data has proven that data IS the decision-making foundation of your business. Everything begins with the proper and accurate integration of your data, and this in turn enables proper validation, analysis, reporting, and utilization. With an accurate, integrated data foundation in place, your users can have unparalleled access to your data, including powerful, rapid, and complex analytics to routine executive and field sales reports and dashboard. This facilitates operational, financial, pricing, and sales and marketing decision-making based on a common, continuously updated, real-time view of customers, suppliers, and partners across your business.


The Power of a Shared Enterprise View


MDM puts you in the driver’s seat and adds data-driven insight to your go-to-market strategies and tactics. MDM can not only ramp up sales performance and boost revenue, but also importantly improve your customers’ sales and service experience.

Breathe Life Into Your CRM. MDM enables customer relationship management to go far beyond the elementary exercise of linking calls and scripts. Because it enables a 360-degree view of your customers, your sales teams will be able to innovate not react, penetrate white space territories, and grab HCPs’ attention—set higher benchmarks that will level up sales team standards. Even more, when MDM enhances your CRM, you can deepen customer relationships. Consider streamlining opportunities for your customers’ education and engagement: things like linking several specialty pharmacy sources to syndicated Rx data or typing in actual sample shipments and coupon redemptions. The possibilities for ad hoc analytics are almost endless.

Mobilize With On-the-Spot Data. When sales reps have access to data in the field via mobile, they are able to act quickly. This can strengthen HCP relationships by on-the-spot identification and fulfillment of an HCP’s desire for educational content or a need for enhanced customer care by setting up a telemedicine meeting. Access to on-the-spot data also furthers cross sell and upsell opportunities.

Expedite Pricing Efficiency. New regulations and investigations into drug pricing practices are pressuring pharma companies to rethink their pricing models and enable improved patient access to life-saving treatments Robust data strategies can lead to innovative financial models that help to balance pricing and value with affordability and access through anything from benchmarking Medicare reimbursement prices, to changing the drug rebate safe harbor to lower list prices, to participating in 1 of several kinds of value-based pricing contract models.

We’re All About the Data

At Synergistix, our roots are in technology. Your exceptional experience as our customer has always been top of mind. Over the last 25 years, our CATS Software Suite of CRM tools and technology and our SampleIQ platforms and sample accountability services have expedited our customers’ digital transformation.

As the world of data has exploded, we’ve assisted our clients in transitioning to the digital solutions that centralize and harmonize their data. We’ve helped them develop cohesive stories about their customers and build relationships with internal stakeholders and external strategic partners across multiple channels where their customers are on a journey.

We can help you aggregate your customers’ buying patterns across product types to enable your customer segmentation, acquisition, and prospecting and your cross sell, upsell, and customer retention strategies. We can also assist you in understanding the data so your sales team can take action—whether during real-time interactions or for predictive analytical platforms.

Our mission has always been collaborative and one of partnership.

Call us and get on track with a holistic multichannel view of your customers’ activities to better serve them and to grow your business.

sample accountability

Sample Accountability: a Must With Your Sample Delivery Service Process

Compliance Oversight an Imperative to Mitigate Risk Every Step of the Way

When it comes to your sample distribution services, Life Sciences companies like yours have a lot riding on this important part of your business. That’s why it’s imperative that your sample services be well-regulated and in compliance with FDA protocols and PDMA guidelines. The process of getting samples to prescribers, of building relationships between your company’s salesforce and physicians, and of penetrating new markets requires real-time diligence, transparency, and detail. 

On the one hand, you need to make certain that there are no missteps in the entire process. You also need to be sure that when missteps occur—and inevitably they sometimes do—these events must be discovered quickly and immediately reported to the FDA in accordance with its protocols. If your sampling services go awry, you face financial and reputational risk and the prospect of even more stringent oversight by the FDA. This can limit your sales, the promotional activities surrounding your brand, and undercut your mission to help patients manage disease states and conditions.

At Synergistix, we get it. We recognize that there’s a lot of vigilant work tied into connecting patients and providers with brands in compliance with FDA operational requirements—a lot of oversight and management in the sample accountability process. When you tell us that the rigorous and necessary regulatory oversight from federal and state agencies makes the delivery of these small sample packets to multiple upon multiple practitioners a logistical feat, we wholeheartedly agree with you.  And we empathize. Left on your own to overlay your activity with comprehensive compliance management is a huge task and requires a huge investment of resources, time, and money. 

All the Heavy Lifting

What you need is a partner whose core business is all about helping you mitigate compliance risk and manage every bit of your sample accountability process…a partner who can do all the heavy lifting. Synergistix can be that partner. We’re here to team up with you to help you overcome your toughest challenges with sample management and accountability. Our Sample IQ tool includes our proprietary software and its complement of strong support services—a network of dedicated account managers and staff sampling analysts—who can interact with you in real time at all logistical touchpoints of the sample delivery process to make sure that every step of the way, things are as they should be. 

Our digitized processes expedite sample delivery, reduce timeframes, and ensure that your sample service is validated by all FDA requirements from practitioner validation, vetting, and signature verification to sample distribution form management and receipt acknowledgments. That makes for easy, fast Direct to Practitioner (DTP) delivery. Plus, our system manages all your regulatory filings, detailed reporting, and record retention and storage in days instead of weeks and helps to make all of these processes airtight. 

Because we are nimble and our software system agnostic, it easily adapts to your needs and practices. Nothing in your operations has to change. Our software can seamlessly route your sample deliveries through your preferred fulfillment center. We can also integrate our sample accountability technology with your current CRM system to grab data. If we find gap areas, we’ll inform you.  What’s more, you can tell us you want to enter a new market or expand a service, and we’re here to help you strategize and integrate execution into the delivery process.  

Why Synergistix?

So, we know what you’re thinking: Why Synergistix when there are other sample management software platforms out there? 

Humble brag: There are. We think we’re best! 

Here’s why:

  • Technology that’s cutting edge – Its development was spearheaded and overseen by our COO who has a combined compliance-technology background. He created it specifically to address sample accountability and align with mandated FDA protocols. At its core, it validates all FDA procedures and requirements and PDMA guidelines and incorporates system integration features to adapt to FDA process nuances or changes as the agency’s protocols evolve.
  • Savings and efficiencies all around – The sophistication of our software and its precise alignment with compliance protocols is cost-saving and timesaving, making your sample management program a profit center not a cost center.
  • Premier support, service, and training – Your compliance experts or any team members can interact with our account managers and staff analysts in real time, which means you’re covered on the spot if there’s anything in the delivery activity that’s unclear to you. Still, we can also be laid back and let you review the activity independently through our real-time dashboard.

On the other hand, we can talk with you every day as your needs dictate. In addition to support, you have access to all the training you request to help you use the system to monitor and track real-time activity.

  • Fast responders, interactive, over-communicate – Put simply, we’re human. We’re the voice behind and in addition to the tech…that last quarter inch that can up the ante of your sampling efficacy and more broadly help to make your business a success. We’re here to communicate, customize, understand, and accommodate your business. We’re here to tailor our solution around you and do it in a compliant manner. We are truly here to lend a hand in every way possible to keep your sample management compliant and your business on track. 
  • Track record of excellence – That’s in every step of the sample accountability process…in every step of our services. We’ve been a partner in excellence for companies just like yours for a very long time. And we’re proud to say we continually hear words we like to hear: “You help us achieve the results we want. You’re easy to work with.”  

We know that when you onboard with us you, too, will be using the words: “Great compliance. Great business. Easy to work with. Well-done!” 

We’re here to serve you and want to be your partner. If you’re seeking sample accountability services that will seamlessly and compliantly help your sample management program hit a home run, get in touch with us today.