Today’s complex pharmaceutical marketplace is fraught with challenges, especially for your field sales teams. Working on the revenue-producing frontlines, they’re forced to juggle more information, more customers, more strategic partners, and stay on top of customer regrouping as smaller HCP practices are gobbled up or become affiliated with larger health care organizations. A lot of […]
When you think about it, a contradiction plagues your company and the pharmaceutical industry. Your mission is to serve patients by developing and distributing drugs that combat and manage disease states and help extend and prolong life. Helping patients access these efficacious new drugs as quickly and safely as possible is a priority. That’s exactly […]
Synergistix, Inc. is pleased to announce that for the seventh consecutive year, it was among the top ten 2022 award recipients of a Top Workplaces honor from The Sun Sentinel. Winners were chosen based on employee feedback. The anonymous survey, gathered through a third-party survey administered by employee engagement technology partner, Energage, LLC., uniquely measures […]
Without data management, your company is pretty much stuck in the weeds…in everything from your supply chain to operations, from finance through contracting, sales and sample management, and the ever-present compliance and validation mandate. Medicines and raw materials are being sourced throughout the world, and a drug’s distribution from manufacturer to physician involves many trading […]
2020 was a rough year for pharma. When in-person promotion efforts were interrupted by the pandemic, the primary source of pharma company promotion stopped abruptly. Sales reps were pulled from the field and the distribution of samples to HCP pharma clients came to a sudden halt. If that wasn’t enough, compliance challenges were accelerated by […]
It used to be that a set of 4 P’s provided the perfect model for marketing. Called the“marketing mix,” the 4 P’s included Product, Price, Promotion, and Place. The modelwas lionized for years since its creation in 1960 by Michigan State Marketing ProfessorE. Jerome McCarthy. McCarthy believed that if you create a high-quality product, price […]
A company’s values say a lot about the way the company treats its customers. At Synergistix, your needs come first…always. That’s just part of our cultural DNA. We’ve been in business almost 25 years and from the beginning, we’ve been driven to provide you with solutions that address both your market and your compliance needs. […]
Compliance Oversight an Imperative to Mitigate Risk Every Step of the Way When it comes to your sample distribution services, Life Sciences companies like yours have a lot riding on this important part of your business. That’s why it’s imperative that your sample services be well-regulated and in compliance with FDA protocols and PDMA guidelines. […]
The past year changed everything, especially the life sciences industry. One of the impacts was the inability of pharmaceutical reps to meet with doctors and other HCPs (Health Care Professionals) face to face, as had been the custom in earlier times. At Synergistix, we have found that these are great opportunities to utilize technology to […]
The life sciences industry is forward-thinking and needs to be agile enough to adapt to drastic changes at a moment’s notice. This is especially the case in the face of the COVID-19 pandemic, and all the changes it has caused in virtually every industry. With that in mind, here is our latest industry update for […]
This rapidly evolving coronavirus (COVID-19) has imposed an unsettling, fluid situation upon our community and its businesses. While the team here still aims to maintain a “business as usual” approach, we are making a number of significant changes to our operations to account for a situation that is far from normal.