Today’s complex pharmaceutical marketplace is fraught with challenges, especially for your field sales teams. Working on the revenue-producing frontlines, they’re forced to juggle more information, more customers, more strategic partners, and stay on top of customer regrouping as smaller HCP practices are gobbled up or become affiliated with larger health care organizations.
A lot of data is being thrown at them. That data can be duplicative, redundant, inaccurate, and confusing. You’re at a loss to track sales efforts to results. Even worse, outdated and inaccurate data may be preventing you from providing your HCP’s and other customers with an outstanding customer experience.
You need to change things up. The good news is you can!
Empower Your Sales Team
The key is to empower your sales teams so they can perform more strategically in the field. Give them the customer intelligence they need from reliable data they can trust. Enable them to track opportunities, marry their efforts with results, and stay agile and ahead of market demands and customer needs. Master Data Management (MDM) can do just that.
MDM is a critical infrastructure engine that drives quality reporting by linking disparate data sources to deliver a full view of customer sales and promotional activities. MDM addresses the discrepancies created by unsynchronized data. An MDM platform consolidates and cleanses data from all systems into a data dashboard or single data source enterprise wide.
The continuous explosion of data has proven that data IS the decision-making foundation of your business. Everything begins with the proper and accurate integration of your data, and this in turn enables proper validation, analysis, reporting, and utilization. With an accurate, integrated data foundation in place, your users can have unparalleled access to your data, including powerful, rapid, and complex analytics to routine executive and field sales reports and dashboard. This facilitates operational, financial, pricing, and sales and marketing decision-making based on a common, continuously updated, real-time view of customers, suppliers, and partners across your business.
The Power of a Shared Enterprise View
MDM puts you in the driver’s seat and adds data-driven insight to your go-to-market strategies and tactics. MDM can not only ramp up sales performance and boost revenue, but also importantly improve your customers’ sales and service experience.
Breathe Life Into Your CRM. MDM enables customer relationship management to go far beyond the elementary exercise of linking calls and scripts. Because it enables a 360-degree view of your customers, your sales teams will be able to innovate not react, penetrate white space territories, and grab HCPs’ attention—set higher benchmarks that will level up sales team standards. Even more, when MDM enhances your CRM, you can deepen customer relationships. Consider streamlining opportunities for your customers’ education and engagement: things like linking several specialty pharmacy sources to syndicated Rx data or typing in actual sample shipments and coupon redemptions. The possibilities for ad hoc analytics are almost endless.
Mobilize With On-the-Spot Data. When sales reps have access to data in the field via mobile, they are able to act quickly. This can strengthen HCP relationships by on-the-spot identification and fulfillment of an HCP’s desire for educational content or a need for enhanced customer care by setting up a telemedicine meeting. Access to on-the-spot data also furthers cross sell and upsell opportunities.
Expedite Pricing Efficiency. New regulations and investigations into drug pricing practices are pressuring pharma companies to rethink their pricing models and enable improved patient access to life-saving treatments Robust data strategies can lead to innovative financial models that help to balance pricing and value with affordability and access through anything from benchmarking Medicare reimbursement prices, to changing the drug rebate safe harbor to lower list prices, to participating in 1 of several kinds of value-based pricing contract models.
We’re All About the Data
At Synergistix, our roots are in technology. Your exceptional experience as our customer has always been top of mind. Over the last 25 years, our CATS Software Suite of CRM tools and technology and our SampleIQ platforms and sample accountability services have expedited our customers’ digital transformation.
As the world of data has exploded, we’ve assisted our clients in transitioning to the digital solutions that centralize and harmonize their data. We’ve helped them develop cohesive stories about their customers and build relationships with internal stakeholders and external strategic partners across multiple channels where their customers are on a journey.
We can help you aggregate your customers’ buying patterns across product types to enable your customer segmentation, acquisition, and prospecting and your cross sell, upsell, and customer retention strategies. We can also assist you in understanding the data so your sales team can take action—whether during real-time interactions or for predictive analytical platforms.
Our mission has always been collaborative and one of partnership.
Call us and get on track with a holistic multichannel view of your customers’ activities to better serve them and to grow your business.