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Sampling

SampleIQ is the engine that drives smart sampling programs, automating processes to optimize inventory and reconciliation data collection and compliantly provide samples to HCPs. SampleIQ enables our team to dive deeper into your engagement.

CRM

The most complete CRM engineered for life sciences and equipped with omni-channel capabilities. CATS empowers you to manage all interactions with partners and customers, access markets, and grow your business for accelerated commercial success.

Data

Translating complex data into relevant information requires experience and knowledge. Synergistix and Archi-Tech bring decades of hands-on experience in life science data.

Operational Support

Our mission is to deliver commercial solutions for life sciences in sampling services, CRM, and data management and analytics backed by comprehensive operational support.

Our Story

Synergistix started as a consultancy in 1997 and quickly evolved to focus on salesforce automation in life sciences, incorporating compliant sampling services over time. For nearly three decades, we’ve enabled pharmaceutical and medical device manufacturers to build effective teams, lasting customer relationships, and sustainable business growth.

Resources

With 25+ years immersed in sampling, CRM, and data management and analytics, we have an impressive, ever-evolving reserve of industry knowledge to share with you. Keep a finger on the pulse with Synergistix.

Government Oversight, Audit and Investigations

May 24, 2021 | Synergistix

Nobody likes an audit or investigation, especially by surprise. Synergistix wants life science companies to understand what to expect from an audit. The 2021 Synergistix webinar featured a session with Frank Adamo, a retired US DOJ agent who previously conducted audits. Here are some of his insights on how an organization can best handle being audited.

Government Auditors

While laws and regulations give auditors authority, practical considerations limit how punitive they can be in their investigations. They’re not looking to put pharmaceutical companies out of business, not even those that have received justifiable public criticism in recent years. If they do, all the good and important work of those companies will be lost, along with the bad. Auditors do have some latitude in how they deal with companies.

Three Types of Audits

The three types of audits are scheduled, random and reactive. Scheduled audits take place at predetermined times. For example, one year after product launch an audit may be done. Random audits are the luck of the draw. Your company name comes up and you get audited. Reactive audits are the ones that cause the most concern as they happen when the government has reason to believe something untoward is going on.  Approach the third very differently than the first two.

How to Prepare for an Audit

A government auditor can’t look at everything, nor can a company prepare for everything. You must concentrate on “hot buttons” or systemic issues. You should be able to demonstrate that your programs are under control and you have all the needed information at hand. Show that you have compliance monitoring in place and you are committed to doing things the right way.

CRM Tools

Cooperate with an Auditor

It is a good idea to have at least two people as the point of contact when you first meet the auditor. Often one of them will have a better rapport with the auditor and the other can back out.

Be cooperative but do not give them anything they are not entitled to or have not asked for. If they do ask for something, clarify the parameters. For example, if they request emails, ask what time period is required and whose messages they need to see.

Once the auditors see something, they cannot unsee it. If you give them extra documentation that appears to merit investigation, they’re obligated to investigate it.

When an Audit Impacts Operations

Sometimes an auditor may request information that is time-consuming to produce and may affect normal day-to-day operations. You will need to fully explain to them, and perhaps even show them, what the impact is. Usually you can find a compromise that will not cripple your ability to do business.

Takeaways

  • Government auditors are not all-powerful and are not looking to put you out of business. They have some limited leeway in how they investigate.
  • Cooperate with auditors but do not give them anything they are not entitled to or have not asked for.
  • A good compliance monitoring system will help you prepare for an audit and successfully get through it.

Reach out to Synergistix to learn more about how we can help as a leading provider in Customer Relationship Management and Sampling Solutions for Life Science Companies, small and large. We can show you how to build a better virtual customer environment utilizing our CRM and SampleIQ solutions.

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Our company has been a Synergistix client for nearly ten years, and we've had nothing short of a positive experience! The dedication of the organization to the client is next level. Synergistix's expertise and attention to detail are truly unmatched, and we look forward to our continued partnership.

- Taylor Kananen: Manager, Commercial Operations
Almirall, LLC

We've been a Synergistix customer for over ten years now. I'd highly recommend Synergistix for their incomparable level of commitment to top-notch customer service and dependability. Our partnership is backed by their strong track record in the life sciences arena and excellent CATS CRM ecosystem.

– David Rodrigues: Director, Sales Operations
Exeltis USA, Inc

We've partnered with Synergistix for over fifteen years. As we deliver our products to diabetes patients nationwide, we need simplified, aligned data. Synergistix supplies us with precise target groups and tools to generate analytics and reporting for our sales reps and leadership team. Synergistix has replaced the need for specialized IT and allows us to be more nimble in decision-making. Customer service is impeccable. Our relationship is one of family, hence the term “partners.”

– Michelle Wakeley: Senior Manager, Strategic Sales Effectiveness
Ascensia Diabetes Care

Regardless of our business challenges and opportunities, I've found that Synergistix has always been able to keep up with our high expectations. Whether looking to expand our sales footprint, build new features into our CRM system, or leverage our CRM to its full capabilities, I've always counted on Synergistix for their opinions and expert feedback. I truly value our partnership with Synergistix and thank them for their continued support and dedication.

– David Rodrigues: Director, Sales Operations
Exeltis USA, Inc