SampleIQ is the engine that drives smart sampling programs, automating processes to optimize inventory and reconciliation data collection and compliantly provide samples to HCPs. SampleIQ enables our team to dive deeper into your engagement.


The most complete CRM engineered for life sciences and equipped with omni-channel capabilities. CATS empowers you to manage all interactions with partners and customers, access markets, and grow your business for accelerated commercial success.


Translating complex data into relevant information requires experience and knowledge. Synergistix and Archi-Tech bring decades of hands-on experience in life science data.

Operational Support

Our mission is to deliver commercial solutions for life sciences in sampling services, CRM, and data management and analytics backed by comprehensive operational support.

Our Story

Synergistix started as a consultancy in 1997 and quickly evolved to focus on salesforce automation in life sciences, incorporating compliant sampling services over time. For nearly three decades, we’ve enabled pharmaceutical and medical device manufacturers to build effective teams, lasting customer relationships, and sustainable business growth.


With 25+ years immersed in sampling, CRM, and data management and analytics, we have an impressive, ever-evolving reserve of industry knowledge to share with you. Keep a finger on the pulse with Synergistix.

What is KOL Engagement During and Post COVID-19?

September 21, 2021 | Synergistix

Having a good rapport with Key Opinion Leaders (KOL) in the life sciences industry is vital. However, engagement is harder during a time when face to face interactions are scarce at best. Most of us are inundated with Zoom meetings and email chains, and it is no different for clients and other contacts. To stay at the forefront with the industry’s thought leaders, a robust and effective KOL development strategy is a necessary step.

Identify Your KOLs

Your KOL development strategy should begin with identifying thought leaders most relevant to your topic. Prior to Covid-19, it was important to understand that the quality of each connection is more important than the volume of people you talk to. This is true, even more so now given most interactions are virtual.

Influence mapping provides a clear picture as to which thought leaders are the right ones to engage. Following the 80/20 rule and focusing on the small percentage of influencers that influence the majority, practitioners in a particular therapeutic class can provide focus and direct the appropriate allocation of costly resources. 

Be Present and Respectful of Your Partners’ Time

How often do you find yourself multitasking during virtual meetings or events? When you are not fully engaged, in turn, it is difficult to get engagement from the people you interact with. Giving each meeting or event your full attention is essential. 

In a virtual event such as medical affairs advisory boards, it is common to have a dozen or more people on a call. One of the tools that can help here is multi-monitor setup. You can keep your notes on one while you keep the thumbnails of participants on a call in another. This allows you to successfully check in with different participants and be sure that you are getting everyone’s feedback and input. Participant engagement is key.

What is KOL Engagement by Syntergistix

Use All the Digital Tools You Have at Your Disposal

The Zoom platform allows users to engage virtually, however, it does not end there. There are many other valued and trusted tools that can be used before and after the team meetings, conferences, and advisory boards to keep engagement levels high. 

Employing a state of the art life science CRM solution is vital in keeping current with key customer relationships. Users can access and update contact demographics and make note of recent communications, which can be viewed across the organization. An effective CRM system allows users to query and sort contacts using multiple criteria to plan future engagements.

What is KOL Engagement?


When your normal engagement tools are on hold because of world events, you need to work more effectively than ever to maintain relationships with KOLs. To keep engagement alive:

  • Identify the most effective people to contact. Focus on adding quality and connection over volume.
  • Be present and engaged to increase engagement during every meeting.
  • Identify and use each KOL engagement tool you have available to collect and manage data effectively.

Working strategically can help you maintain engagement even during challenging times. You can also use what you learn for more effective face-to-face engagement later on. At Synergistix, it is our goal to be your CRM partner for life. Get in touch today to learn more information about how our all-inclusive CRM can serve your organization.


More Than a Solutions Provider

Speak to the team dedicated to the sample accountability
and your commercial success.

Our company has been a Synergistix client for nearly ten years, and we've had nothing short of a positive experience! The dedication of the organization to the client is next level. Synergistix's expertise and attention to detail are truly unmatched, and we look forward to our continued partnership.

- Taylor Kananen: Manager, Commercial Operations
Almirall, LLC

We've been a Synergistix customer for over ten years now. I'd highly recommend Synergistix for their incomparable level of commitment to top-notch customer service and dependability. Our partnership is backed by their strong track record in the life sciences arena and excellent CATS CRM ecosystem.

– David Rodrigues: Director, Sales Operations
Exeltis USA, Inc

We've partnered with Synergistix for over fifteen years. As we deliver our products to diabetes patients nationwide, we need simplified, aligned data. Synergistix supplies us with precise target groups and tools to generate analytics and reporting for our sales reps and leadership team. Synergistix has replaced the need for specialized IT and allows us to be more nimble in decision-making. Customer service is impeccable. Our relationship is one of family, hence the term “partners.”

– Michelle Wakeley: Senior Manager, Strategic Sales Effectiveness
Ascensia Diabetes Care

Regardless of our business challenges and opportunities, I've found that Synergistix has always been able to keep up with our high expectations. Whether looking to expand our sales footprint, build new features into our CRM system, or leverage our CRM to its full capabilities, I've always counted on Synergistix for their opinions and expert feedback. I truly value our partnership with Synergistix and thank them for their continued support and dedication.

– David Rodrigues: Director, Sales Operations
Exeltis USA, Inc