SampleIQ is the engine that drives smart sampling programs, automating processes to optimize inventory and reconciliation data collection and compliantly provide samples to HCPs. SampleIQ enables our team to dive deeper into your engagement.


The most complete CRM engineered for life sciences and equipped with omni-channel capabilities. CATS empowers you to manage all interactions with partners and customers, access markets, and grow your business for accelerated commercial success.


Translating complex data into relevant information requires experience and knowledge. Synergistix and Archi-Tech bring decades of hands-on experience in life science data.

Operational Support

Our mission is to deliver commercial solutions for life sciences in sampling services, CRM, and data management and analytics backed by comprehensive operational support.

Our Story

Synergistix started as a consultancy in 1997 and quickly evolved to focus on salesforce automation in life sciences, incorporating compliant sampling services over time. For nearly three decades, we’ve enabled pharmaceutical and medical device manufacturers to build effective teams, lasting customer relationships, and sustainable business growth.


With 25+ years immersed in sampling, CRM, and data management and analytics, we have an impressive, ever-evolving reserve of industry knowledge to share with you. Keep a finger on the pulse with Synergistix.

How Synergistix Meets the Needs of Various Departments

March 1, 2021 | Synergistix

Synergistix provides CATS (Customer Analysis and Targeting System), a multifunctional CRM or Customer Relationship Management tool designed specifically for the life sciences sector and useful for a variety of departments within life science organizations. CRM processes are intricately involved in and facilitate the improvement of sales, marketing and many types of metric-based programs. This is because CRMs allow for a consistent view of a customer, and provide a mechanism for capturing customer interactions within the life sciences industry. This occurs in such a way that companies are able to review and uncover the information needed to optimize initiatives and activities and make them more effective. By tying the various levels of interactions together with performance data, a clear picture of what may or may not affect performance can emerge.

Benefits of a CRM

Advantages of Our CRM for Each Department

CATS allows its users to see the full picture and make changes as needed. By collecting new information and comparing it to historical metrics such as, sales performance, call data etc, it provides a clearer overview of cause and effect. It must also be able to relate this information to the history of those interactions. By using a CRM like CATS, life sciences companies can be sure that they are CRM compliant and avoid any costly internal issues.

When it comes to stakeholders such as medical science liaisons and market access teams, CATS can help these areas with modules specifically tailored for the unique needs of each.

How Synergistix Helps Customer Relationship Management Strategy

When it comes to customer relationship management strategy, CRMs play an important role. Given that CRMs allow companies to assess various aspects of the company and make changes based on the feedback received, using a CRM makes it possible for companies to take on a customer centric approach. This means that companies can make decisions based on first-hand feedback from the customers themselves. For life science organizations, we provide (CLM) Closed Loop Marketing capabilities directly through the CATS system.

Collaborative CRM Solutions

Benefits of Using a Collaborative CRM

Using a collaborative customer relationship management can boost and enhance the customer experience as a whole. While operational CRM’s play a major role in how this data is received, collaborative CRM’s help to ensure companies have a fully functional system allowing them to leverage customer feedback to make continuous improvements. All Synergistix solutions, including the CATS CRM, are rooted in the Synergistix Ecosystem. This allows information to easily be shared across platforms. Therefore, making real-time information readily available and ultimately, building better results overall.

Key Takeaways

  • CATS is a versatile solution that helps meet the needs of various departments.
  • Using a collaborative CRM, like CATS, can boost the overall customer experience.
  • A CRM allows companies to take on a customer centric approach.

Overall, the use of the Synergistix CATS CRM works to help companies efficiently meet the needs of customers in a multitude of ways. If your life sciences company is struggling with an inflexible CRM, consider giving Synergistix a call or contact us here.


More Than a Solutions Provider

Speak to the team dedicated to the sample accountability
and your commercial success.

Our company has been a Synergistix client for nearly ten years, and we've had nothing short of a positive experience! The dedication of the organization to the client is next level. Synergistix's expertise and attention to detail are truly unmatched, and we look forward to our continued partnership.

- Taylor Kananen: Manager, Commercial Operations
Almirall, LLC

We've been a Synergistix customer for over ten years now. I'd highly recommend Synergistix for their incomparable level of commitment to top-notch customer service and dependability. Our partnership is backed by their strong track record in the life sciences arena and excellent CATS CRM ecosystem.

– David Rodrigues: Director, Sales Operations
Exeltis USA, Inc

We've partnered with Synergistix for over fifteen years. As we deliver our products to diabetes patients nationwide, we need simplified, aligned data. Synergistix supplies us with precise target groups and tools to generate analytics and reporting for our sales reps and leadership team. Synergistix has replaced the need for specialized IT and allows us to be more nimble in decision-making. Customer service is impeccable. Our relationship is one of family, hence the term “partners.”

– Michelle Wakeley: Senior Manager, Strategic Sales Effectiveness
Ascensia Diabetes Care

Regardless of our business challenges and opportunities, I've found that Synergistix has always been able to keep up with our high expectations. Whether looking to expand our sales footprint, build new features into our CRM system, or leverage our CRM to its full capabilities, I've always counted on Synergistix for their opinions and expert feedback. I truly value our partnership with Synergistix and thank them for their continued support and dedication.

– David Rodrigues: Director, Sales Operations
Exeltis USA, Inc